Laura Ashley recently announced their return to the high-street with a brand-new partner Next. As their full range launches into 48 Next stores across the UK the Laura Ashley team has also introduced their flagship store in Shepherds Bush, London, which the team at Ripple are very proud to have played a part in bringing to life.
Watch the opening of the flagship ‘store in a store’ via Laura Ashley’s exclusive launch video…
This marks a fantastic comeback by the much loved brand as the pandemic had looked to have claimed Laura Ashley as another one of its victims. The retailer closed its 70 stores permanently just as lockdown hit the nation, and the website also stopped trading.
This partnership between Laura Ashley and Next, looks to be the start of something fantastic for both brands, the LA website is now a part of Next’s, which means that all account information, payment and delivery options will be managed by Next, allowing for a smoother transaction and letting customers simply log on and start shopping. Next will also be launching Laura Ashley upholstered furniture, home fragrance, mail order flowers and a new nursery range.
Paint & Paper Feature Display Unit
Back in February 2021, Laura Ashley announced another partnership with the UK’s leading wallpaper and paint manufacturer, Graham & Brown who will be exclusively supplying Laura Ashley paint, wallpaper, and murals from Spring 2021.
We have been working with Graham and Browne for a number of years now, helping them to develop and manufacture a host of premium retail display units, and so when it was decided that a feature paint & paper display would be created for the new Laura Ashley flagship store, we were approached to make it a reality.
The impressive display unit stands at nearly 2.7m tall and is 2.6m wide, making it a real focal point of the store, as you can see here, it’s visible from the entrance.
Our internal design team were briefed with the concept and what both Laura Ashely & Graham and Browne wanted to achieve with the display, our designers then undertook a full product development process, to create a number of initial sketches and concepts.
From design, we took the unit through technical specification and into our internal manufacturing facility, our teams also installed the unit and fully account managed the full process.
Here’s a showcase on how the product developed.